Welcome to my site, it’s a small sample of my work since changing careers almost two decades ago.

From FMCG to behaviour change, automotive to education, I've been fortunate to work across a number of industries, and on great brands with great people, making a real impact.

My work has helped drive record sales for Mercedes-Benz (and doubled sales for Honda) and brought 4,500 new members to Vision Super. It's launched America's #1 laundry brand in Australia and led to a 92% increase in vital recruitment enquiries for the CFA. And it's been recognised by SIA, MADC, REIV, ADGA and more.

Beyond my role as a copywriter/creative director, I've judged the AC&E Craft & Awards and guest lectured to RMIT Advertising students on pitching and presenting.

Summit International Creative Awards
2024 - 2 x Silver (Visy Exchange and Chisholm)
2022 - 2 x Gold (Jobs Victoria Backing You Campaign)
2019 - 2 x Gold, 1 x Silver, 1 x Bronze (Vic Gov Summer Fire Campaign, VR Bushfire Experience, Facts of Fire Content Series, TAFE Gippsland brand launch)
2019 - Top Agency (Australia’s only, and one of only eight in the world)

Summit International Marketing Effectiveness Awards
2023 - 1 x Platinum (Dexcom)

AMI Marketing Excellence Awards
2024 - Finalist, Chisholm Student Acquisition campaign

AGDA
• 2022 - Finalist - Tibaldi
• 2018 - Finalist - Vision Super

CreativePool UK
• 2022 - Finalist - Vision Super
• 2022 - Finalist - Jobs Victoria

Adairs / AFI Awards / AgCoTech / AHRI / AIA Australia / Air Mauritius / Alannah and Madeline Foundation / Alliance / Andrew Barton Laundry / Aborgreen / APA / Art Series Hotels / Arthur Galan / ATA / AUSMASA / Autonexus / Ave Maria College / Barenbrug / Bayer / Black&Decker / Bob Jane / Boost Juice Bars / Bubs Australia / Cabrini Health / Caravan Industry Australia / CDK Stone / CFA / Chisholm / CIL Insurance / City of Port Phillip / Community Safety Building Authority / Consumer Affairs Victoria / Coolaroo / Cricket Victoria / Deliver / Department of Education and Childhood Development / Department of Education and Training / Department of Environment, Land, Water and Planning / Department of Families, Fairness and Housing / Department of Jobs, Precincts and Regions / Department of Justice / Development Victoria / DeWalt / Dexcom / DOC / Dolly's Dream / dorsaVI / Duncans Liquour / EPA / ESIA / First State Super / Follett & Co / GMCT / Haymes Paint / Holmesglen / Honda / House With No Steps / Insurance House / IPSO / IVECO / JG King Homes / Kookaburra / Labour Hire Authority / Lamb Weston / Leader Newspapers / Liberty Financial / Lumley Insurance / Marcus Today / Master Grocers Association / Mayflower Group / Melbourne Business School / Melbourne Convention Bureau / Mercedes-Benz / MLC / Momentum Energy / My Adventure Travel / National Institute of Accountants / NHPO / Nichols Crowder / Nissan / Optometry Australia / Pharmacy Choice / Places Victoria / Playboy / Porta Mouldings / Prixcar / Procurement Australia / Progress Claim / ProRisk / Racing Victoria / Royal Melbourne Show / Safetrac / SEEK / Sidchrome / Speed Queen / Stanley FatMax / Stiebel / Suncorp / Supa Group / Swinburne University / Switch On Victoria / Symbion / Telstra / Terri Scheer Insurance / Tibaldi / Victims of Crime Commissioner / Victoria Finance / Victorian Government / Vision Super / Visy / VMCH / VOCC / Wesfarmers Insurance

In April 2025 I founded the Pitch Collective, a creative collective of freelancers providing creative services without the agency overheads, hierarchy or costs, with direct access to exceptional creative talent. For all enquires email hello@pitchcollective.au or call +61 411 148 815