Filling vital community service positions by helping people find their purpose.
Victorian Government - Jobs That Matter recruitment brand
The idea.
There is no better feeling than that of knowing you made a difference.
So do a job that matters.
Originally planned as a single recruitment campaign for the Victorian Government to fill vital roles, the success of the campaign resulted it in becoming an umbrella recruitment brand (Jobs that Matter) for multiple government departments and vital roles across the state.
The impact.
As a result of the campaign’s success, Jobs That Matter became an umbrella recruitment brand for vital community service roles across Victorian Government departments.
53%
of people would consider working in Care and Support Services after seeing the campaign.
71%
of people know where to go to find out about Care and Support Services career opportunities.
48%
of people who saw the campaign did something as a result.