Lots of jobs for lots of happy
Victorian Government - Free TAFE launch campaign
Celebrating life-changing moments.
A government campaign like no other, the Lots of Jobs campaign captured moments of pure joy (and relief) of landing that long-wanted job.
The Victorian Government’s Free TAFE initiative was designed to develop a skilled workforce for in demand jobs. The key take out? A free education that delivers the genuine potential for a long-term career. For many, that’s a life-changing opportunity, and so rather than focus on the educational opportunity of free TAFE, we focused on that one powerful moment, the pure joy when someone lands their perfect job. That instant of celebration when years of study finally pay off.
This approach broke the mould for government advertising, and it became the standard all other government campaigns where measured against.
Lots of jobs for lots of happy.
The campaign and initiative led to over 100,000 course enrolments—an increase of 92% on the previous year—and was rated by DET and DPC as the best government campaign
“We are definitely happy with these results.”
