Welcome to my site, showcasing two decades of globally-awarded creative work that drives real business results across industries from FMCG to behaviour change, automotive to education.

My work has helped drive record sales for Mercedes-Benz, doubled sales for Honda, and brought 4,500 new members to Vision Super. It's launched America's #1 laundry brand in Australia and led to a 92% increase in vital recruitment enquiries for the CFA. This proven track record has been recognised with multiple Summit International Creative Awards, including Gold wins for the Vic Gov Summer Fire Campaign and Jobs Victoria 'Backing You' campaign, plus a 2019 Top Agency award - making us one of only eight agencies globally to receive this recognition.

Beyond creative direction, I've judged the AC&E Craft Awards and guest lectured to RMIT Advertising students on pitching and presenting.

After 20 years of seeing how agency overheads impact both creativity and client budgets, I founded the Pitch Collective. This creative collective delivers the complete suite of traditional agency services - strategy, creative, production, and media - without the traditional agency costs or hierarchy.

By working directly with award-winning freelance specialists, businesses get agency-calibre work at freelance rates, with the same dedicated team from concept to completion.

The proven creative strategies and methodologies that delivered these results now form the foundation of the Pitch Collective's approach, making award-winning creative thinking accessible to businesses of all sizes across Melbourne and beyond.

Ready to experience traditional agency services without traditional agency overheads? Contact the Pitch Collective today.

Summit International Creative Awards
2024 - 2 x Silver (Visy Exchange and Chisholm)
2022 - 2 x Gold (Jobs Victoria Backing You Campaign)
2019 - 2 x Gold, 1 x Silver, 1 x Bronze (Vic Gov Summer Fire Campaign, VR Bushfire Experience, Facts of Fire Content Series, TAFE Gippsland brand launch)
2019 - Top Agency (Australia’s only, and one of only eight in the world)

Summit International Marketing Effectiveness Awards
2023 - 1 x Platinum (Dexcom)

AMI Marketing Excellence Awards
2024 - Finalist, Chisholm Student Acquisition campaign

AGDA
• 2022 - Finalist - Tibaldi
• 2018 - Finalist - Vision Super

CreativePool UK
• 2022 - Finalist - Vision Super
• 2022 - Finalist - Jobs Victoria

These award-winning campaigns showcase the creative thinking and proven methodology now available through Pitch Collective's collaborative model. From behaviour change to brand building, this experience drives results for businesses of all sizes.

Adairs / AFI Awards / AgCoTech / AHRI / AIA Australia / Air Mauritius / Alannah and Madeline Foundation / Alliance / Andrew Barton Laundry / Aborgreen / APA / Art Series Hotels / Arthur Galan / ATA / AUSMASA / Autonexus / Ave Maria College / Barenbrug / Bayer / Black&Decker / Bob Jane / Boost Juice Bars / Bubs Australia / Cabrini Health / Caravan Industry Australia / CDK Stone / CFA / Chisholm / CIL Insurance / City of Port Phillip / Community Safety Building Authority / Consumer Affairs Victoria / Coolaroo / Cricket Victoria / Deliver / Department of Education and Childhood Development / Department of Education and Training / Department of Environment, Land, Water and Planning / Department of Families, Fairness and Housing / Department of Jobs, Precincts and Regions / Department of Justice / Development Victoria / DeWalt / Dexcom / DOC / Dolly's Dream / dorsaVI / Duncans Liquour / EPA / ESIA / First State Super / Follett & Co / GMCT / Haymes Paint / Holmesglen / Honda / House With No Steps / Insurance House / IPSO / IVECO / JG King Homes / Kookaburra / Labour Hire Authority / Lamb Weston / Leader Newspapers / Liberty Financial / Lumley Insurance / Marcus Today / Master Grocers Association / Mayflower Group / Melbourne Business School / Melbourne Convention Bureau / Mercedes-Benz / MLC / Momentum Energy / My Adventure Travel / National Institute of Accountants / NHPO / Nichols Crowder / Nissan / Optometry Australia / Pharmacy Choice / Places Victoria / Playboy / Porta Mouldings / Prixcar / Procurement Australia / Progress Claim / ProRisk / Racing Victoria / Royal Melbourne Show / Safetrac / SEEK / Sidchrome / Speed Queen / Stanley FatMax / Stiebel / Suncorp / Supa Group / Swinburne University / Switch On Victoria / Symbion / Telstra / Terri Scheer Insurance / Tibaldi / Victims of Crime Commissioner / Victoria Finance / Victorian Government / Vision Super / Visy / VMCH / VOCC / Wesfarmers Insurance

In April 2025 I founded the Pitch Collective, a creative collective of freelancers providing creative services without the agency overheads, hierarchy or costs, with direct access to exceptional creative talent. For all enquires email hello@pitchcollective.au or call +61 411 148 815