I've spent nearly 20 years as a creative director and copywriter, working across just about every industry you can think of, from FMCG, automotive, government, education, finance to agriculture, and more.

My work has helped drive record sales for Mercedes-Benz, doubled sales for Honda, brought 4,500 new members to Vision Super, launched America's number one laundry brand in Australia, and drove a 92% increase in recruitment enquiries for the CFA. And I’ve helped shape and save lives through behaviour change: fire safety campaigns that genuinely helped keep people alive, and employment campaigns that treated Victorians like adults.

That work has been recognised with multiple Summit International Creative Awards, including Gold for the Victorian Government Summer Fire Campaign and Jobs Victoria 'Backing You' campaign. In 2019, the same awards named us Top Agency, one of eight worldwide, and the only one in Australia. I've also judged the AC&E Craft Awards and guest lectured at RMIT on pitching and presenting.

After two decades of watching agency overheads eat into client budgets and creativity alike, I founded Pitch Collective. It's a full-service creative collective, with strategy, creative, production, and media, delivered by senior freelance specialists without the traditional agency cost structure. Same calibre of thinking. Same people from start to finish. You invest in creativity, not corner offices.

Summit International Creative Awards
2024 - 2 x Silver (Visy Exchange and Chisholm)
2022 - 2 x Gold (Jobs Victoria Backing You Campaign)
2019 - 2 x Gold, 1 x Silver, 1 x Bronze (Vic Gov Summer Fire Campaign, VR Bushfire Experience, Facts of Fire Content Series, TAFE Gippsland brand launch)
2019 - Top Agency (Australia’s only, and one of only eight in the world)

Summit International Marketing Effectiveness Awards
2023 - 1 x Platinum (Dexcom)

AMI Marketing Excellence Awards
2024 - Finalist, Chisholm Student Acquisition campaign

AGDA
• 2022 - Finalist - Tibaldi
• 2018 - Finalist - Vision Super

CreativePool UK
• 2022 - Finalist - Vision Super
• 2022 - Finalist - Jobs Victoria

These award-winning campaigns showcase the creative thinking and proven methodology now available through Pitch Collective's collaborative model. From behaviour change to brand building, this experience drives results for businesses of all sizes.

Adairs / AFI Awards / AgCoTech / AHRI / AIA Australia / Air Mauritius / Alannah and Madeline Foundation / Alliance / Andrew Barton Laundry / Aborgreen / APA / Art Series Hotels / Arthur Galan / ATA / AUSMASA / Autonexus / Ave Maria College / Barenbrug / Bayer / Black&Decker / Bob Jane / Boost Juice Bars / Bubs Australia / Cabrini Health / Caravan Industry Australia / CDK Stone / CFA / Chisholm / CIL Insurance / City of Port Phillip / Community Safety Building Authority / Consumer Affairs Victoria / Coolaroo / Cricket Victoria / Deliver / Department of Education and Childhood Development / Department of Education and Training / Department of Environment, Land, Water and Planning / Department of Families, Fairness and Housing / Department of Jobs, Precincts and Regions / Department of Justice / Development Victoria / DeWalt / Dexcom / DOC / Dolly's Dream / dorsaVI / Duncans Liquour / EPA / ESIA / First State Super / Follett & Co / GMCT / Haymes Paint / Holmesglen / Honda / House With No Steps / Insurance House / IPSO / IVECO / JG King Homes / Kookaburra / Labour Hire Authority / Lamb Weston / Leader Newspapers / Liberty Financial / Lumley Insurance / Marcus Today / Master Grocers Association / Mayflower Group / Melbourne Business School / Melbourne Convention Bureau / Mercedes-Benz / MLC / Momentum Energy / My Adventure Travel / National Institute of Accountants / NHPO / Nichols Crowder / Nissan / Optometry Australia / Pharmacy Choice / Places Victoria / Playboy / Porta Mouldings / Prixcar / Procurement Australia / Progress Claim / ProRisk / Racing Victoria / Royal Melbourne Show / Safetrac / SEEK / Sidchrome / Speed Queen / Stanley FatMax / Stiebel / Suncorp / Supa Group / Swinburne University / Switch On Victoria / Symbion / Telstra / Terri Scheer Insurance / Tibaldi / Victims of Crime Commissioner / Victoria Finance / Victorian Government / Vision Super / Visy / VMCH / VOCC / Wesfarmers Insurance

I occasionally write about what I believe actually works in advertising: the research, the strategy, and why so much of the industry gets it wrong (or forgets to learn from the past, over at Pitch Collective.

A few starting points: why the traditional agency model is broken, what the research says about creativity and profit, and the reason I started Pitch Collective in the first place.

In April 2025 I founded the Pitch Collective, a creative collective of freelancers providing creative services without the agency overheads, hierarchy or costs, with direct access to exceptional creative talent. For all enquires email hello@pitchcollective.au or call +61 411 148 815