Speak up about cyberbullying
Victorian Government - Bullystoppers
Cyberbullying is relentless, pursuing victims wherever they are connected.
However, the threat of banning access was leading to at-risk people staying silent.
So, we used the iconic symbol of sharing, to engage and educate parents and young people.
A problem shared is a problem halved.
With a one-month campaign across print, PR and online, the campaign delivered:
47,836 visits to the campaign website during the month-long campaign, 92.056 page views and 5,6154 factsheet downloads
347,504 video views
A Government first Facebook partnership, with 9,210 interactions and an average of 45 comments per post
PR reach of 2.6 million
268% increase in awareness of the Bully Stoppers amongst parents
An increase in both web visits and time spent over the longer phase 1 campaign, at a 1/3 of the media spend
Long form - Parents
Long form - Students