Putting students back at the centre.

Holmesglen faced the same challenge as every education provider - standing out in a crowded market where everyone sells the future, potential and in demand jobs. The insight? Students didn't just want promises about the future, they wanted to feel valued and supported today.

The Learn More, Do More campaign put students, not courses, at the centre of every message. The vibrant, illustration-driven approach brought diverse learning journeys to life, showing real pathways from classroom to career in ways that felt genuine, not generic.

By focusing on how Holmesglen supports students as individuals, not just enrolment numbers, the campaign built authentic connections with prospective students across Melbourne and drove significant growth in applications and enrolments.