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You, transformed

Federation TAFE rebrand

Discover you, transformed, with a TAFE Gippsland qualification.

Once your eyes are opened to it, you’ll see that life holds limitless possibilities.

A brand transformed.

The TAFE Gippsland rebrand campaign achieved 94% prompted brand awareness (post-campaign research). Despite airing only in Gippsland, it generated 870,000+ online TVC views and attracted 32,000+ unique website visitors monthly. The campaign was awarded Bronze at the Summit International Creative Awards.

Summit Creative Award 2019 Winner trophy with SIA logo.
We knew from moment we first saw the ‘You Transformed’ concept that it was the one!
— Justin Fallu, Director of Student Experience, TAFE Gippsland