A high-performing brand

Vision Super Rebrand.

Cutting through the “set and forget” super mentality with a brand that defies the stereotypes.

Vision Super was committed to sustainability decades before it became a thing, and as an industry super fund, they’re just as committed to caring for their members retirement. Yet research consistently showed, most Australians don’t think (or don’t want to think) about their superfund. This new brand for Vision Super changed that.