A better life for all
Launching Bayer Biologics (and the biologics category) in Australia.
For those who love the land.
Biologics wasn’t just a new product range for Bayer, it was a revolution for a company known globally for their chemicals.
They couldn’t rely on their experience or the trust in their products to launch it.
The insight? Farmers live for the land; it’s their pride, their passion, and indeed their pain. Featuring industry veterans who understand farming isn't a job, it's a relentless relationship with the land, we launched Bayer Biologics with a raw, authentic testimonial campaign that captured the brutal poetry of agricultural life.
“It’s the farmers and growers who are the real drivers behind Bayer’s new Biologics range; they’re looking for every possible way to farm ever-more sustainably, whilst growing the world-class produce the country is renowned for.”
For those who love exceptional results.
Bayer Biologics quickly became the number one biological product on the market, with the campaign recognised by Bayer as ‘Global Best Practice’. The testimonial videos were viewed hundreds of thousands of times (versus tens or hundreds for other Bayer videos).
