Lousy neighbours
Bayer Animal Health - Avenge campaign
Avenge border patrol.
Farmers always blame the neighbour’s sheep for bringing lice onto their land. So we armed Sam Kekovich with Avenge.
No lice. No flies. Just sales.
Using Sam Kekovich as a self-appointed farm security vigilante, this tongue in cheek border control campaign targeting sheep farmers across Australia with great success, with 50% market share achieved and a 12.5% increase in sales against cheaper generics.
